Tony Hector
Group Creative Director
London, UK • 07881901142
tonyhector304@gmail.com • LinkedIn https://www.linkedin.com/in/tonyhector/
I am an accomplished Group Creative Director with a proven track record in both London and New York's most esteemed agencies. My expertise lies in merging sharp business acumen with a keen problem-solving ability, enabling me to craft and execute visionary campaigns in highly competitive environments. I thrive in diverse cultures and leadership styles, and excel at building strong relationships while empowering teams for exceptional performance. Moreover, I am deeply interested in exploring innovative ways to leverage AI in our creative endeavours, believing it to be a transformative force in the evolving landscape of advertising.
VCCP , London, 2005 – Present Group Creative Director, VCCP Blue, 2008 – Present
Sage (FTSE: SGE) Global Campaign: Spearheaded a groundbreaking global marketing initiative for Sage, focusing on real-life customer narratives and the transformative power of Sage software. Utilized playful character animation set in a black and white world, seamlessly connected by the iconic Sage green flow. This campaign marked a pivotal shift in brand perception, emphasizing simplicity, insight, and the human touch driving business success.
Business Growth & Client Success: Elevated smaller brands through innovative campaigns, propelling clients like Zoopla to market dominance, Aunt Bessie's to FMCG acclaim, and Müller Yogurt to soaring demand. Adeptly led a dynamic team, fostering a harmonious and collaborative atmosphere while providing pivotal mentorship.
Client Relationship Excellence: Forged enduring client relationships by aligning expectations, devising visionary concepts, and identifying promotional opportunities. Collaborated closely with stakeholders, ensuring seamless campaign execution from concept to launch.
Senior Art Director, 2005 – 2008
Strategic Campaign Refreshes: Led impactful campaign overhauls for O2 and ING Bank, garnering positive media attention for the COI. Generated £3M in new revenue and achieved a 57% sales increase for Hiscox Insurance through innovative promotional strategies.
Creative Director, Spirit Advertising, London, 2002 – 2005
Optimized Creative Department: Managed a close-knit team, overseeing campaigns for esteemed clients including Chevron Texaco, Certina Watches, Trees for London, and The London Health Commission. Delivered compelling pitches and fostered positive client relationships.
Senior Art Director, Springer & Jacoby, London, 1999 – 2002
Global Impact: Played a pivotal role in the newly-formed London office, earning accolades and awards for work with prestigious brands like Lufthansa, Mercedes Benz, and Terres des Hommes. Successfully drove global campaigns, increasing brand awareness for Daimler Chrysler.
Previous Roles: Art Director positions at Lowe Howard-Spink, Edwards Martin Thornton, and Saatchi & Saatchi in London and New York, managing accounts for Procter & Gamble, British Airways, and Habitat.
Education:
HND in Graphic Design (Distinction), Newcastle College of Art, 1987.
Skills: Adobe suite.
Additional Information
Full, clean driving license.
Honours & Awards
Bronze, Cannes Lions
Silver, New York Festivals Awards
Gold, New York Festivals Awards
Bronze, Clio Awards
Finalist, British Design & Art Direction (D&AD)
Best Poster, Campaign Poster Awards
Best Poster, Campaign Poster Awards
Finalist, London International Awards
Finalist, New York Festivals Awards
Finalist, London International Awards
Finalist, Eurobest European Advertising Festival
Finalist, Cannes Lions
Finalist, British Design & Art Direction (D&AD)
Bronze, Creative Circle Awards - The Advertising Creative Circle
Finalist, British Design & Art Direction (D&AD)
Finalist, British Design & Art Direction (D&AD)