TONY HECTOR – 2025
Contact:
đź“Ť London, UK
đź“ž +44 7881 901 142
📧 tonyhector304@gmail.com
đź“Ť London, UK
đź“ž +44 7881 901 142
📧 tonyhector304@gmail.com
PROFILE
Strategic, award-winning Creative Director with over 25 years of global leadership experience across London, New York, EMEA, and CEE markets. Renowned for building high-performing creative teams, launching major brand transformations, and delivering campaigns that generate measurable business outcomes.
Hands-on and collaborative, I bring deep expertise in B2B, tech, property, FMCG, and government sectors—translating complexity into human, emotionally resonant ideas. A natural storyteller and pitch leader, I work closely with C-suite clients to align creative with business goals. Actively engaged in DEI advocacy and passionate about future-proofing brands through AI and emerging technologies.
KEY SKILLS
Brand Positioning & Transformation
Integrated Campaign Leadership
Global & Multicultural Team Management
B2B and SaaS Brand Expertise
Client Stakeholder Engagement
Pitching & New Business Wins
AI Integration in Creative
DEI Leadership & Inclusive Culture Building
EXPERIENCE
Group Creative Director
VCCP Blue, London | 2008 – Present
(Previously Senior Art Director, 2005–2008)
(Previously Senior Art Director, 2005–2008)
Brand Transformation (Sage): Led the global rebranding of Sage software, crafting a storytelling platform that humanised enterprise tech across 15+ markets. Campaign fused monochrome worlds with vibrant character animation and the signature Sage green "flow"—creating a unified, insight-driven brand expression.
Growth Campaigns (Zoopla, Müller, Aunt Bessie’s): Launched people-first campaigns that shifted brand perceptions and helped Zoopla secure market leadership. Campaigns spanned TV, digital, OOH and social—delivering substantial ROI and engagement lift.
Emotional Brand Building (Aunt Bessie’s): Reinvigorated a heritage FMCG brand by putting warmth and familiarity at the heart of the campaign. Developed a nostalgic yet modern tone of voice that celebrated real British mealtime rituals, leading to strong brand reappraisal and increased household penetration.
Leadership & Mentoring: Managed and grew a team of 10+ creatives, fostering a strong internal culture of collaboration, curiosity, and accountability. Several mentees progressed to creative leadership roles.
Pitch & Business Development: Played a key role in securing new accounts worth £8M+ across property, government, and retail sectors—by driving conceptual vision, brand storytelling, and high-stakes creative pitches.
DEI & Internal Culture: Member of VCCP’s DEI team—leading inclusion workshops and initiatives to improve representation and creative culture agency-wide.
Creative Director
Spirit Advertising, London | 2002 – 2005
Directed integrated campaigns for clients including Chevron Texaco, Trees for London, and The London Health Commission.
Emphasis on health, sustainability, and CSR-driven storytelling—balancing strategic clarity with creativity.
Senior Art Director
Springer & Jacoby, London | 1999 – 2002
Delivered global campaigns for Mercedes-Benz, Lufthansa, and Daimler Chrysler.
Won Gold at New York Festivals and Cannes Lions Bronze for campaign excellence.
Art Director / Senior Art Director
Saatchi & Saatchi (London & New York), Lowe Howard-Spink, EMT | 1991 – 1999
Created award-winning campaigns for Procter & Gamble, British Airways, and Habitat.
Gained foundational experience in integrated communications across TV, print, and experiential media.
SELECTED AWARDS
Cannes Lions – Bronze
New York Festivals – Gold
British D&AD, London International, Eurobest – Multiple finalist spots
EDUCATION
HND in Graphic Design (Distinction)
Newcastle College of Art, 1987
Newcastle College of Art, 1987
TECH & ADDITIONAL INFO
Adobe Creative Suite: Photoshop, InDesign
Full Clean UK Driving Licence
Dual experience: In-house & agency
Cultural fluency across UK, EMEA, and Central Europe