Sage Global Brand Refresh: Humanising Enterprise Software
The Challenge
Sage needed to unify its global brand and shift perception from outdated and transactional to modern, human, and empowering.
The Strategy
We positioned Sage as a partner that helps people stay in flow—using storytelling and simplicity to connect with customers emotionally.
The Execution
I led the creative development of a full brand refresh across 15+ markets. We used a black-and-white world animated with relatable characters, with Sage’s green “flow” connecting each story.
The Impact
15% uplift in brand recall
Rolled out globally across TV, digital, social
Central creative platform for marketing and internal culture
TV
Outdoor
social
Digital Display
CRM
Radio
