Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, this is the first global marketing campaign. The new campaign is designed to reflect the changing needs of its SMB customers worldwide and bring the brand refresh to life. 
This campaign focuses on real life customers and the confidence and control that Sage software can deliver through simplicity and insight with a human touch to help business flow.      ​​​​​​​
Customer stories are elevated through playful character animation, set within a black and white world. The customer voices are connected using the iconic Sage green flow – a representation of how the Sage experience lifts customers to the next level of their business journey.
TV
Outdoor
social
Digital Display
CRM
Radio

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