Unilever Food Solutions – B2B Repositioning with Heart
The Challenge
Unilever Food Solutions wanted to shift perceptions from a faceless food supplier to a valued creative partner in professional kitchens. The challenge was engaging busy chefs and foodservice professionals in a crowded B2B category.
The Strategy
We focused on real chefs, real kitchens, and real inspiration—bringing authenticity, grit, and pride in craft to the forefront. The creative idea positioned Unilever as a behind-the-scenes ally helping chefs elevate their menus every day.
The Execution
Led the campaign concept and rollout across film, digital, and trade press. We used on-location chef portraits, raw kitchen moments, and conversational tone to forge emotional credibility and product relevance.
The Impact
Increased customer trust and relevance across key EMEA markets
Strengthened brand perception in culinary and hospitality sectors
Campaign was extended into sales enablement, toolkits, and culinary workshops
Online film
Online film
Online film
Online film
